My client Hollie has an English language education center in Hong Kong and she was looking to refresh the brand's image. These are some of the sketches for the Eggie character:
Below is the banner created for her Facebook page, maintaining the creative and imaginative vibe that she brings out in the classroom:
Here are some early logo tests before the final selection:
Side by side, original Eggie logo (left) vs. selected logo (right)
Brand Style guide prepared as part of the logo package: